social media – A DES Daughter's Blog

Why You should Join the [X]PendaPalooza14 Social Event this Weekend #EmpireAvenue #SocialNetworking

If you’re not yet on #EmpireAvenue, [X]Pendapalooza FOURTEEN is this weekend ! It’s a wonderful opportunity to join #EAv, it is a FREE event, it is safe and it is FUN.

EAv started in 2010 when someone very special called Dups launched a new social media platform. Soon Empire Avenue went beyond the value of a real virtual currency, as it became the place to expand, engage, evaluate your Social Networks.

Amongst the years, EAv has been the theatre of many FUN things such as virtual luxury items, mystery and special achievements and the Xbar Vs ZEN battle to name a few…

The outstanding EAv event which stands above all is called [X]PendaPalooza.

banner of [X]PendaPalooza 14 — Why You should Join the [X]PendaPalooza 14 Social Event this Weekend #EmpireAvenue #SocialNetworking

[X]PendaPalooza FOURTEEN is this weekend !

If you’re not yet on Empire Avenue, it’s a wonderful opportunity to join EAv => here.
Then, join the community => here.
Get tips on how to use the platform => here.
Look at the generous give-away missions => here.
Leave any comment(s) on this blog post for any question/help needed.

[X]PendaPalooza14 is a FREE event, it is safe and it is FUN.

Campaigns effectiveness and measurement

Following Greg Gazin‘s post “Social media “missions” extend reach for social causes“, Paul Steinbrueck asked few questions about our campaign effectiveness and measurement.

Here is DES Daughter ‘s comment:

Thanks Paul for this article and for opening the discussion on the use of Empire Avenue to raise awareness about an issue. Measuring the success of our awareness campaign and social media strategy is a great challenge for us as it is for many non-profits and corporate organizations. First you have to determine what success means to you based on your goals and mission. For us Empire Avenue is just one element of our social media strategy. It definitely helps us achieve one of our campaign goals which is to reach out to people who have never heard of DES. But our reach goes far beyond the EAv community. Not only our content is increasingly shared and liked outside the DES community, it generates media attention. In January 2012, the Independent, one of the largest UK national newspaper with an average daily circulation at 83,600 +, contacted us for an interview. The story made the front page cover of their Sunday edition and the interview was picked up by many other national newspapers such as the Daily Mail online and offline. DES very rarely receives mainstream media attention so this was a massive success for us and all the forgotten DES victims in the UK. This interview had a snowball effect. Since then, we’ve given three interviews and provided quotes and a foreword to a novel soon to be published in the UK. As a team of two we may never achieve policy changes and increase funding for the DES cause. However, we can make sure DES is not forgotten and remains in the public eye at least until all generations affected by this drug are gone! Our strategy is to connect, contribute, collaborate, and ultimately impact society. We believe the collective voice of DES victims and those who are engaging on the DES issues on social media channels can bring about change. In order for people to care, they need to know. In order for governments to take action, they need to be pressured by the general public. So our mission is to gain support for the DES cause from the general public. We are taking on this challenge one step at a time!

Join now (e)DESdaughter 3,850+ shareholders on Empire Avenue and start investing today! it’s FUN & FREE!

DES on Facebook

Spread the Word!

One Billion active users…

In the U.S. an estimated 5 to 10 million persons were exposed to Diethylstilbestrol; 740,000 in Australia, 300,000 in the UK, 160,000 in France and many more as DES was also prescribed in other countries such as the Netherlands, Ireland, South America, … If we did not have to consider many other factors such as age groups, location, etc., we could almost say that 1% of Facebook users have been exposed to DES… In today’s world of fast-paced communication, it does struck me that whilst so many people have been exposed yet very few people know about the DES drug tragedy. The good news is Facebook is changing this!

By offering a unique forum where DES daughters, sons, mothers and their family can connect and share their story, Facebook offers the opportunity to reach out to a wide audience of people thus spreading awareness of the damage this prescription drug and many others prescription drugs such as Thalidomide, Mediator, etc. have caused.

“I am so grateful to have found your Facebook page. I am a DES Daughter, diagnosed with CCA at the age of 17. I am celebrating my 42nd year of surviving this terrible cancer. (…) I pray each day for all those that have been affected or have to deal with issues that this travesty has caused. Thank you for providing a forum for education and support” – commented a DES daughter on my Facebook profile recently.

I’m glad more and more DES Action groups are using this platform to raise awareness about DES and help break the wall of silence around the DES health issues.

DES News via Facebook

Please find a list of Facebook groups and pages providing updates about the Diethylstilbestrol related issues as well as support for DES victims.

Spread the Word

June 21st 2012 marked a Milestone in our efforts to raise awareness of the DES drug scandal and tragedy! Thank you for sharing our page and for spreading DES awareness one step further !