Ben Goldacre, doctor and author of Bad Science and Bad Pharma, explains what the placebo effect is and describes its role in medical research and in the pharmaceutical industry.
More information
- Video published on 29 Jan 2010 by NHS Choices.
- Watch more research videos on @DES_Journal YT channel.
A DES Daughter's Blog 
We use it Daily in our Centre! Its the best medicine 😉
that’s right, with this one too