Wise Doctors say No Ads Please

a GP’s take on Big Pharma spruiking

Drug reps form a huge part of the industry’s marketing strategy.

I’m one of several doctors throwing their weight behind the new No Advertising Please campaign, vowing to avoid drug reps for a year. This should be reasonably easy for me, as I’ve been trying to avoid them for years – though no doubt I’ll be occasionally ambushed in tea rooms and corridors. Meanwhile, I’ll keep buying my own lunch, and relying on independent sources of medicines information.

Read Why I don’t see drug reps,
TheConversation, 9 October 2014.

• Problems with medicines
• Drug reps
• Do drug reps affect prescribing?
• The No Advertising Please campaign

More information:

• Evidence – Our posts tagged medical representatives…
• Institutional Corruption and Pharmaceutical Policy, Harvard University, July 31, 2013.
• Understanding why GPs see pharmaceutical representatives: a qualitative interview study, NCBI PMCID: PMC1314573, Apr 2003.